The People Behind Wyld Peak
A small team and a much wider view of the outdoors
Wyld Peak isn’t built by a large corporate office or a room full of people pretending to test jackets during a lunch break.
Hayden leads the brand from New Zealand, supported by a small creative and digital team. Around that core is a wider community of hikers, artists, photographers, veterans, disabled outdoor advocates, travellers, gamers and people whose lives outside don’t all look the same.
Not everyone shown here is a full-time employee.
Some help shape products and content. Some contribute photography, lived experience or creative perspective. Others are ambassadors who bring Wyld Peak into their own corner of the world.
That distinction matters, so we’re keeping it clear.
Core team
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Hayden – Founder, Editor and Brand Lead
Most of Wyld Peak comes back through Hayden.
He sets the direction, develops the collections, writes and edits the hiking guides and keeps working through anything that starts sounding more impressive than true.
His outdoor life includes hiking, hunting, diving, travel and plenty of ordinary local walks that never needed a summit photograph to count.
That time outside shapes both sides of Wyld Peak: products described for the conditions they actually suit and trail guides that explain what the day really asks of you.
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Abishai – Creative Collaborator
Abishai helps turn rough ideas into stronger visual directions across patches, apparel and digital products.
The work sits in the details: finding the version of a concept that feels like Wyld Peak, sharpening what is already there and pushing back when a design starts looking like something every other outdoor brand could have made.
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Mellow - Trail Companion and Morale Department
Mellow handles route enthusiasm, snack inspections and the occasional refusal to acknowledge that the walk is over.
He is also a reminder that time outside doesn’t always need a training goal or dramatic purpose.
Sometimes the whole point is fresh air, a good smell and refusing to walk past the same patch of grass without investigating it properly.
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Avi – Digital and Content Support
Avi works behind the scenes on content, digital guides and the systems that help people find Wyld Peak.
That means improving how information is organised, checking that the story remains clear and helping the useful parts of the site reach the people searching for them.
The work is less visible than a summit photograph, but the whole place would be harder to navigate without it.
The wider Wyld Peak community
The people below bring experiences that one small team could never cover alone.
Their role isn’t to repeat the same outdoor story in different clothing. It is to show how varied that story actually is.
Our Brand Ambassadors
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Rae – UK Advocate & Artist
Rae is a disabled hiker, artist, and advocate from the UK. She raises awareness around chronic illness while proving that the outdoors is for everyone. Rae uses art and design as therapy, and her resilience is woven into the Wyld Peak community.
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Emma – Pacific Northwest Photographer
Emma captures the soul of the outdoors through her lens. Hiking the misty trails of the Pacific Northwest with her malamute Cypress, she shows how the bond between people, pets, and nature can inspire adventure.
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Johnny – Ghost Hunter & Gamer
Based in Salem, Johnny balances gaming, streaming, and a love of the paranormal with a passion for the outdoors. Whether it’s ghost-hunting in old towns or testing new patches on the trail, he brings fun and curiosity to our crew.
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Alisha – Hawaii Survivor & Gamer
Alisha is a cancer survivor whose story is rooted in resilience. Between gaming, hiking, and living the island life, she represents the spirit of overcoming challenges and finding adventure wherever you are.
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Des – UK Veteran & Hiker
Des is an Army Airborne veteran with a deep love for the outdoors. After his service, he dedicated his time to hiking, gaming, and veteran support programs. His grit and humor make him an essential part of our community.
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Sonia – Oregon Roller Derby Adventurer
Sonia balances the intensity of roller derby with the calm of the outdoors. From skating to hiking Oregon’s trails, she brings fearless energy and creative style to Wyld Peak.
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Phuong – Traveler, Food Enthusiast & Aspiring Influencer
From Vietnam, Phuong brings a global perspective to Wyld Peak. Whether it’s sharing hidden street-food gems or documenting off-the-beaten-path adventures, she reminds us that exploration comes in many forms.
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Sim Bastick – Musician, Creative Explorer (Australia)
Musician, outdoor enthusiast, and all-round vibe-maker, Sim brings rhythm and adventure wherever she goes. From crafting soulful sounds to repping Wyld Peak on the trail, she embodies creativity, community, and the wild spirit that fuels our brand.
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Savannah – Fashionista & Trail Trendsetter (Kentucky, USA)
Based in Kentucky, she mixes streetwear with outdoor gear and proves that trails can be just as bold as a runway. From hiking fits to everyday fashion, she shows that adventure and personality go hand in hand.
How this experience reaches the site
The community isn’t here only to fill a row of portraits.
Different people help Wyld Peak see things one perspective can miss:
- How a track changes for someone living with pain, fatigue or limited mobility
- What outdoor clothing looks like beyond one body type or landscape
- Which trail details matter when you’re planning around dogs, weather or recovery
- How photography changes when the aim is to show the real day rather than manufacture a perfect one
- Where outdoor culture becomes too narrow, performative or certain of itself
Not every guide or product is created by every person shown here.
When someone directly writes, photographs, reviews or contributes to a piece of work, that credit should appear with it.
Firsthand experience and researched information
Not one version of adventure
The outdoors doesn’t belong to the fastest person in the car park.
It also doesn’t belong only to summit hunters, technical-gear experts or people whose bodies cooperate with every plan they make.
Adventure can look like a hard climb, a short forest loop, a road trip, a dog walk, a beach, the first outing after a health setback or twenty quiet minutes outside before the rest of the day takes over.
The people around Wyld Peak don’t all experience the outdoors the same way.
That is exactly why they belong here.